You’re surfing the internet looking for vendors to help you with your wedding, and you notice this term “event design” used a lot on their websites or job titles. Sounds great; but what does it actually mean, and do you need it for your wedding? Then there’s event designers, wedding planners, and venue coordinators; who all say they can design your wedding, but which is right for you? Trying to navigate which vendor is right for your wedding can be overwhelming, so we wrote this blog post to help bring you some clarity.

what is event design?

It’s a job title in the wedding industry that a lot of vendors like to use, but it’s not always explained as to what it actually means and what it involves. An event designer’s sole responsibility is to design and oversee the aesthetic, (a.k.a look), and feel of your wedding. It may sound simple, but a truly designed wedding takes many layers of detail and collaboration of multiple wedding creatives.

floral + event design sketch vs Real BLUUMBLVD Wedding

An event designer will help you refine your colour palette, and devise an optimal floor plan for your ceremony and reception. They will also select the best linens, furniture, and lighting to create the feeling you want your guests to experience. They will curate other wedding creatives like stationers, cake designers, floral designers, just to name a few.

To illustrate the role of an event designer, you can compare it to a conductor of an orchestra. A conductor develops a vision of how they want a piece of music to sound, and then transmits that vision to 80 or 100 trained musicians for the audience to enjoy.

At BLUUMBLVD, we will discuss what your dream wedding looks like to you, and then begin to refine or expand on that concept. Next, we will decipher that design idea to approximately 5-to-10 different vendors to complete your wedding aesthetic. We try not to mimic the most popular Pinterest trend, but will hone in on your personality as a couple, take into account your needs, and makes sure it’s pairs well with your venue. This results in the ultimate goal: an event that is unique to you.

Bluumblvd Enchanted Forest Inspired Wedding design

which is right for YOU?

In your research, you’ve seen different wedding professionals offering to help you design your wedding. They may be a wedding planner, an event designer or a venue coordinator, but which is right for you?

While some wedding planners may offer design services, their primary responsibility is to manage the logistics of your wedding. Having a wedding planner ensuring your wedding day runs smoothly is a great asset. But if you are confident in your organizational skills but lack creativity, an event designer is right for you. Wedding florists who are also event designers are constantly envisioning the environment the flowers will be in, and know what design elements will enhance the beauty of the flowers. As a wedding florist and event designer, we are constantly thinking of colour combinations, and have mastered the skill of creating the appropriate colour palettes that emit the specific feeling and style you seek.

do I need an event designer for my wedding?

For some people, they may want a beautiful wedding but have no idea how to actually implement the look they desire. Or, they may not have the time to contact and receive quotes from multiple vendors.

At BLUUMBLVD, we are experienced designers and we know what design elements are required to execute your desired wedding look, and already work with experienced and reliable wedding professionals. Working with a wedding designer should be an easy process. All you need to do is share with us what your dream wedding would look like, and we take care of the rest.

Part of a Floral + Event Design Proposal vs Real bluumblvd Wedding

All those beautiful wedding you see on Pinterest are stunning because it took more than just the flowers to create that wedding style. At the end of the day, you make an investment to have someone design beautiful flowers for your special day; it’s a shame though, when it’s placed on table linens that are of poor quality, too short, or the wrong colour!

Just like an orchestra where there are many instruments that come together to create beautiful music, it takes LAYERS of details for a wedding to look aesthetically pleasing. Avoid the disappointment and find an event designer who can turn your wedding dream into a reality.

Now, we hope this helps you in your quest to find the right wedding professional for your special day. At BLUUMBLVD, we are always open to answer any questions you have about designing your wedding. We currently offer two event design services:

Full Event Design and the Custom Wedding Design Guide

If you’d like to know which service is right for you, schedule a consultation with us!

Image 1: Lushana Bale Photography

Image 2: Amos Photography

Image 3 + 4: Mango Studios

Image 5: White Canvas Photography